Reference: Understanding CBD Cannabidiol Summary Report Brightfield Group
Understanding CBD Cannabidiol, known for the medical relief it provides for a plethora of conditions without the psychoactive effects or “high” caused by THC, makes up a growing part of the cannabis market. Despite the potential of CBD products, there is little being done to better understand this market, its users, product varieties and growth potential, due to the challenges imposed by federal policy. The legal circumstances and history surrounding CBD are complicated and unique due to its multiple compositions and sources. While many marijuana-derived CBD products work in combination with varying amounts of THC2, others have only negligible amounts, but regardless can only be sold where cannabis has been medically or recreationally legalized.3 There has been some legal progress in the industrial hemp industry since the Farm Bill was signed in 20144 distinguishing hemp from marijuana. The confusion and disagreement resulting from federal inconsistencies have led to today’s reality, in which hemp-derived products continue being sold across state lines, online, and through mainstream retailers, but the industry must operate in a legal grey area. Two additional barriers to understanding and approaching the CBD market are misinformation and lack of information among potential and current cannabis consumers.
For example, a reason often cited for not using CBD products is because doing so will deliver a psychoactive effect or will lead the user to fail a drug test – neither of which is true in the case of CBD-only products, but rather only with CBD-dominant products that contain THC.6 Furthermore, in a recent general U.S. population survey7, up to 47% of those polled were not familiar with hemp-derived CBD. Even among regular cannabis users, knowledge and understanding of CBD – particularly the benefits of its various formulations – is often hazy, as is discussed in more detail below.Understanding-CBD-Cannabidiol